SAMPLE DELIVERABLE — NOT A COMMISSIONED AUDIT
Illustrative Meta Ads Audit built by The Freelancer using Behind the Queue (the founder's own podcast) and public data. Meta's Ad Library blocks automated querying, so paid-campaign presence is assessed from public signals and stated plainly — nothing is invented.
1. Overview
This is a paid-media readiness score, not a score of running ads — Behind the Queue has no active Meta campaigns to grade. Strong organic foundation, but the conversion path a paid click would land on is not yet built.
Key finding: No active paid campaigns were found. Per the audit methodology, this pivots from "grade the ads" to a pre-launch audit + recommended first campaign — what to fix before spending a peso, and the exact first campaign to run.
2. What We Could and Couldn't See
| Signal | Observed |
|---|
| Active Meta ads | None evident. The account runs an organic-only strategy (11 followers, 40 posts); the Meta Ad Library could not be queried programmatically (access-restricted). |
| Organic content | Consistent, on-theme (pop-culture → leadership), Reels + carousels. This is real creative that can be repurposed into ads. |
| Landing / conversion path | "Link en bio" → podcast platforms. There is no dedicated landing page or capture step for a paid audience. |
3. Pre-Launch Findings
Creative readiness
78 / 100
The organic feed already produces scroll-stopping, on-brand Reels (e.g. "La Prueba Snake", Back to the Future / mentoría). Hooks are strong and specific to the BPO/CX niche.
Fix: the raw material is the account's biggest asset — the top 3 organic Reels by watch-through are the obvious first ad creatives. No new production needed to start.
Conversion path
32 / 100
A paid click currently lands on "link in bio" → a platform chooser. There's no landing page, no email capture, and no single next step — so spend would buy attention with nowhere to hold it.
Fix: this is the gate. Before any spend, stand up one landing page (a "start here" episode + follow/subscribe + email capture). The Perfil-Social→Web deliverable already covers exactly this.
Tracking
25 / 100
No Meta Pixel / Conversions API signal is visible on a destination the account controls (platform pages aren't trackable by the advertiser).
Fix: install the Pixel + CAPI on the new landing page before launch, with events for "listen click" and "email signup." Without it, optimization is blind.
Audience definition
Pre-launch
No pixel history or customer list exists yet to build lookalikes from — expected for a pre-launch account. Interest targeting is the only available starting point.
4. Recommended First Campaign
A cautious first test for a stated small budget (illustrative: $300/month). Objective: grow a retargetable audience, not chase vanity followers.
| Element | Recommendation |
|---|
| Objective | Engagement / video views first (cheap retargeting pool), then a small Traffic set to the landing page. |
| Budget split | ~70% video-views (top 3 organic Reels as ads) · ~30% traffic-to-landing. Test, don't spread thin. |
| Audiences | Interest stack: BPO/contact-center, CX/customer service, leadership + podcast listeners; geo LATAM (start Colombia/Mexico); Spanish. Layer job titles (supervisor, team lead, ops manager) where available. |
| Hooks to test | Pain ("Tu mejor agente renuncia el lunes"), aspiration ("Liderazgo que se queda cuando tú no estás"), proof ("La lección de Solid Snake que ningún manual te dio"). |
| Retarget (week 3+) | Video-viewers 25%+ → traffic ad → the "start here" episode. This is where the real efficiency shows up. |
Data We Need From the Client
- Actual monthly budget and any prior ad account history (spend, past results).
- Access to the Meta Business/Ad account to confirm campaign status directly (the public Ad Library couldn't be queried here).
- Confirmation of the target geos and whether a landing page can be published before launch.
- Any existing email list or customer data for future lookalikes (none assumed at this stage).